Charming beyond words this Chilean sub-shrub has been given an informal common name of cup flower. Petite, almost succulent foliage is deeply and irregularly serrated along semi-woody stems to 30″ tall and 3′ wide. In July-October on new wood clusters of downward and outward pointing up shaped soft lilac flowers have an interior of conspicuous spots. Gloriously fun plant for a protected location. Mulch for the first winter or two. Once established it has similar hardiness as hardy Fuchsias. Full sun and rich soil that drains. Regular summer water encourages a fast recovery from the base if frozen. Cut back hard in early spring when all danger of frost has past. Flowering commences with the heat of summer. Protect from blazing afternoon sun. Works well on an eastern aspect. Loved by pollinators and even hummingbirds. Long blooming charming sub-shrub. Not bad in containers, protect containerized plants from temperatures below 15ºF. Wonderful Chilean native. Not a bad cutflower. Related to Calceolaria (Pocket Book Flower). Protected location such as a south or east facing wall is beneficial.The flowers virtually glow.