Heathers and Heaths are fun to grow, but the tales of failure are epic. The easiest Heaths are Ericas and they all like some sort of regular summer water to thrive, bloom and adapt. This is a favorite shrub aside from being the darkest flowered Heath that we’ve seen. Beginning in June with a summer crescendo that bleeds into autumn with deep beetroot purple flowers on deep black green needle like foliage. To 2′ x 2′ in 3 years and fairly upright for an Erica cinerea. Outstanding long season of summer bloom that is a thrill to hummingbirds as well. Great aesthetic and cultural companion for Grevilleas. This Heath will bloom while most Grevilleas are having a summer bloom rest. Shear after blooming (fall) this will increase density as well as blooming wood. Full sun and rich to regular soil with regular irrigation for the first 3 years- then much less. This is a dark shadow of a shrub. We love it. Moderate deer resistance. Mulch heavily with bark after planting and annually. The secret to Heaths and Heathers in our climate is mulch, mulch, mulch. Excellent performance at the coast.