Echinaceas are irresistible and this sweet white flowered seed grown plant even turns it up with a soft, sweet fragrance. Echinaceas in our climate thrive but they need to have the proper beginning and soil to really work their charms. To 30″ tall and forming spreading clumps, regular water – once a week for the first year is critical. Also, I’ve had great luck amending the soil with a little gravel added to the compost that I dig in. It seems they really need a good start to perennialize and expand. In subsequent years only occasional water is necessary. Also necessary is total and complete sunshine. That seems to gird them to establish too. So, no fudging with shade. This single flowered form is pollinator magnet and you’ll find a host of native bees and bee friends visiting the flowers. It also makes a great container plant and will happily over winter no problem. ‘White Swan’ has been a Xera favorite for years. Great, long lasting cut flowers (Surprise). Long lived low care spectacular perennial. Moderate deer resistance. July to mid September. Remove spent flowers and more will often follow.